Sunday, September 28, 2014

Ch. 3 - Ethics & Social Responsibility

Samsung is a company that doesn't base their business only in selling. They understand the importance of the environment and young generations. Samsung is committed to following with local laws and regulations as well as applying a strict global code of conduct to all employees. Samsung believes that ethical management is not only a great for responding to the rapid changes in the global business environment, but also a great opportunity for building trust with its various stakeholders including customers, shareholders, employees, business partners and local communities. Samsung aims to become one of the most ethical companies in the world, Samsung continues to train its employees and operate monitoring systems, while practicing fair and transparent corporate management.


Samsung embraces a corporate program that ensures the ethical business practices. Some of the policies such as: Audit committee, audit systems, Integrity Training, Cyber Audit Programs and the most important which is their Global code of conducts.
The Samsung Electronics Global Code of Conduct 5 principles.

Principle 1. We comply with law and ethical standards
Principle 2. We maintain a clean organizational culture
Principle 3. We respect customers, shareholders and employees
Principle 4. We care for the environment, health and safety
Principle 5. We are socially responsible corporate citizen.

We will devote our human resources and technology to create Superior products and services thereby contributing to a better global society.

Social Responsibility


Samsung takes very seriously being a part of the society as a major contributor. Samsung social program is called Citizenship. The Citizenship program is divided in many arms:
• Citizenship focus: acting as a accountable citizen involve the following: Social welfare; Cultural and arts, and Volunteer services: Samsung lunched the Social Contribution corps in 1995 where employee get involved with their communities.

Risk Management

With new technologies and the wrong doings of others, Samsung has to stay on top of threats and disasters, externally and internally. Risk management has become a top priority for corporations. Samsung has a company-wide system which reviews and avoids financial and non-financial risk factors both internally and externally through its business areas. Samsung’s Business Continuity Plan (“BCP”) is the emergency plan developed to reduce potential damage to the company during a massive disaster. “BCP” is used to avoid major problems, achieving targets for recovery and maintaining the operation of the business in case an emergency should happen. Disasters such as a fire, explosions, and power outages are included in the emergency plan. Samsung also make sure that their employees are aware of these plans and implements routine training.

SAMSUNG Electronics' Global Code of Conduct-Samsung's Management Philosophy is to devote our human resources and technology
to create superior products and services, thereby contributing to a better global
society. Samsung's code of conduct is the foundation to create a fair, dean and transparent
coporate culture.
Cited Sources:

Ch. 2 - Samsung (Strategic Planning for Competitive Advantage)

Goal 1: To drive sales to support its large manufacturing capacity
Objective 1
·         To sell 70,000 S5s in week, and 300,000 in a month in Korea
     Objective 2
·         To increase the Samsung’s Mobile Market Share from 60% to 70% in Korea

Goal 2: To Avoid leveling high margin sales to LG and Apple
 Objective 1
·         To guarantee 50 million for marketing in South Korea (Used 1 billion dollars on ads and budget for the Galaxy S5)

Objective 3
·         To achieve a higher level  of customers satisfaction in south Korea

Objective 4
·         To meet the needs of customers





The Galaxy S5's strong first-month sales were partly due to better preparations than in previous years, Mr Shin said. This time, Samsung offered the smartphone simultaneously in 125 countries and had major carrier agreements in place from the start. The company has also been expanding its presence within retail outlets including Best Buy.

To figure out how to make the Galaxy S5 more attractive, Samsung analysed phones brought to its after-service centers and found that 30 per cent had been turned in "because people were spilling coffee over them or dropping them in water," Mr Shin said.


2013 Financial Highlights
AMOUNTS IN BILLIONS
WON
DOLLARS
EUROS
Net Sales*
302,939.5
268.8
208.4
Total Assets
503,677.1
470.2
356.2
Total Liabilities
279,298.0
260.8
197.5
Total Stockholder's Equity
224,379.1
209.5
158.7
Net Income*
29,537.0
26.2
20.3
[Amounts in billions]
* Won/U.S. Dollar yearly average exchange rate : 1,126.88/1$. Won/Euro: 1,453.68/1€ 
* Won/U.S. Dollar as of the end of December 31, 2012 : 1,071.10/1$. Won/Euro: 1,413.85/1€
 

Cited Source:

Wednesday, September 24, 2014

Ch. 1 - Introducing Samsung Galaxy S5 (Brief History and Mission Statement)

Samsung Galaxy S5 is an Android smartphone produced by Samsung Electronics. It was made public on February 24, 2014 at Mobile World Congress in Barcelona, Spain, it was released on April 11, 2014 in 150 countries. The Galaxy S5 is a dust and water resistant 16 megapixel smartphone that runs on the Android 4.4.2 (Kitkat) operating system and which was an improvement on it predecessor (Galaxy S4) . Also introduced to its design with a 5.1 Full HD display, software,fingerprint scanner, extended battery life, camera, and new built in heart rate monitor that keeps track of all kinds of exercise and keeps your diet in check.Which where all new features added to the S5. The S5 was criticized for its fingerprint scanner and hardware improvements over its predecessor( galaxy s4)



Comparison Galaxy S5 Vs Galaxy S4