Goal 1: To drive sales to support its large manufacturing
capacity
Objective 1
Objective 1
· To sell 70,000 S5s in week, and 300,000 in a
month in Korea
Objective 2
·
To increase the Samsung’s Mobile Market Share
from 60% to 70% in Korea
Goal 2: To Avoid leveling high margin sales to LG and Apple
Objective 1
Objective 1
·
To guarantee 50 million for marketing in South
Korea (Used 1 billion dollars on ads and budget for the Galaxy S5)
Objective 3
·
To achieve a higher level of customers satisfaction in south Korea
Objective 4
·
To meet the needs of customers
The Galaxy S5's strong first-month sales were partly due to better preparations than in previous years, Mr Shin said. This time, Samsung offered the smartphone simultaneously in 125 countries and had major carrier agreements in place from the start. The company has also been expanding its presence within retail outlets including Best Buy.
To figure out how to make the Galaxy S5 more attractive, Samsung analysed phones brought to its after-service centers and found that 30 per cent had been turned in "because people were spilling coffee over them or dropping them in water," Mr Shin said.
2013 Financial
Highlights
AMOUNTS IN BILLIONS
|
WON
|
DOLLARS
|
EUROS
|
Net Sales*
|
302,939.5
|
268.8
|
208.4
|
Total Assets
|
503,677.1
|
470.2
|
356.2
|
Total Liabilities
|
279,298.0
|
260.8
|
197.5
|
Total Stockholder's
Equity
|
224,379.1
|
209.5
|
158.7
|
Net Income*
|
29,537.0
|
26.2
|
20.3
|
[Amounts in billions]
* Won/U.S. Dollar
yearly average exchange rate : 1,126.88/1$. Won/Euro: 1,453.68/1€
* Won/U.S. Dollar as of the end of December 31, 2012 : 1,071.10/1$. Won/Euro: 1,413.85/1€
* Won/U.S. Dollar as of the end of December 31, 2012 : 1,071.10/1$. Won/Euro: 1,413.85/1€
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