Ch.16 - Advertising, Public Relations and Sales Promotion

Samsung uses product advertising to help increase their sales. Samsung promote their products  by television commercials, advertising on the trains, billboards, online, and ads in the movie theaters.

 Samsung developed a way to make their product a little bit better and interactive than their competitors, one of these upgrades include them teaming up with a global health service company called Cigna to put out a new application called S Health.The purpose of this is to focus on delivering health-related tips and articles to people with Galaxy phones  and connecting them with caregivers, doctors and hospitals to improve health and wellness worldwide.They release the application on the Galaxy Note 3 as  being apart of the smart phone market. For sales promotions Samsung and the mobile communications company may organize a limited time plan for consumers where they can pay a really low price or sometimes even nothing for the phone up front but they have to pay a certain amount that is added to their bill, which is a smart way to get rid of merchandise quickly.

Ch. 14 - Marketing Channels and Retailing

Samsung Store: 130 Prince St New York, NY 10012

The Samsung store is located in SoHo, one of New York City’s most busiest neighborhoods, the Galaxy Studio is a multi-level interactive experience featuring Samsung’s latest portfolio of mobile devices, including the new Galaxy S5 – 2014 Edition and Galaxy Note.Samsung did an excellent job making this place a fun hang out spot.Inside is great. There is a 3d printing station to make your little design trinkets for your keys, a camera gift maker that is just awesome. They have a tote making station and best of all a food area for small foods that is all free, also they have a kid zone. Kid friendly is a big yes yes for many people. This allows interaction with the products Samsung wants to promote in a fun way. Swung by on a night where they were making customized hand held mirrors and from what I understand, programming changes happen on a regular basis which include other customizable projects like t-shirts, tote bags, etc. This motivates people to come back and to earn visitor "points" on a personalized card you receive when you first arrive to the store. Some of the technology was a bit difficult to grasp for those not familiar with Samsung products but was cool to check out nonetheless. The employees will tell you what the space is about. It's essentially a studio devoted to educating consumers with one-on-one demos for Samsung's products. You can design personalized swag items, free of charge, and rent out Samsung phones. Free espresso and pastries, plenty of time to experience the entire Samsung Galaxy and Gear line. Friendly and knowledgeable staff too.

Ch. 6 - Consumer Decision Making

Consumers go through several steps before purchasing products or services.
        The first step is recognition which is very important because it leads consumers to buy products or services.
    The second step of consumer decision making is information gathering and searching. When an individual recognizes his or her need for a particular products or services he tries to gather as much information as he can. People can get information through several sources which are personal, commercial, public and experiential sources. You can also get information through advertisements, sales people, newspaper, radio, magazine and television. For these reasons, Samsung spends their one of the majority budget in advertisement on television, radio, newspaper, magazine and so on. You can find the advertisement of Samsung Galaxy S5 every where and thus you can learn about the products of Samsung Galaxy S5 easily. Good warranty is one of Samsung  key of success.  Once you get a good warranty service, you will think the company in positive way. And it reminds you the product of company when you decide to buy a new product.

    After gathering the information, an individual may think about before purchasing products. There are several major smart phone companies such as Apple, Samsung, and HTC satisfying needs  consumers. Samsung invests a lot of money in designing department and advertisement to attract young people in order to give the company an advantage over those strong competitors.

    The final step is that customers finally purchases the product. This process is followed by post purchase evaluation which is customer’s analysis whether the product was useful to him or not, whether the product fulfilled his need or not. Products of Samsung are evaluated positively by consumers. In addition, many existing buyers of Samsung Galaxy S5 show high repurchase intention because of good experience with previous products of the company.

Ch. 5 - Developing a Global Vision

Since its founding in 1938 Samsung has maintained their mission statement; " We will devote our human resources and technology to create superior products and services, thereby contributing to a better global society". In my opinion, this mission statement represents the company's growth into a giant competitor in the global consumer market. As a world leader in technology, Samsung is advancing in product development and contributions to the global society. Recently, Samsung stated their new corporate vision.; they pledged to "become the lifetime companion to protect clients' values and prosper together". In their new vision, Samsung also plans to change all their systems and processes to become more customer-oriented and deliver the best product and services to the world.

Vision 2020

As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspire the World, Create the Future."

This new vision reflects Samsung Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: “New Technology,” “Innovative Products,” and “Creative Solutions.” -- and to promoting new value for Samsung's core networks -- Industry, Partners, and Employees. Through these efforts, Samsung hopes to contribute to a better world and a richer experience for all.

As part of this vision, Samsung has mapped out a specific plan of reaching $400 billion in revenue and becoming one of the world’s top five brands by 2020. To this end, Samsung has also established three strategic approaches in its management: “Creativity,” “Partnership,” and “Talent.”

Samsung is excited about the future. As we build on our previous accomplishments, we look forward to exploring new territories, including health, medicine, and biotechnology. Samsung is committed to being a creative leader in new markets and becoming a truly No. 1 business going forward.

Ch. 4 - The Marketing Environment

Samsung Galaxy S5 target market has no limit but they specify to teens and adult male and female, between ages 20-40 and 50-65. Samsung was the only company that sold more than 5 million units both in the first and second quarters of 2011, giving them the world's best monitor brand reputation. Samsung performed well in emerging markets such as the Middle East, Africa and Central and South America, showing a strong market share increase in these regions up by 5.2 percentage points from the first quarter to 24.5% in the Middle East and Africa market, and by 4.2 percentage points to 28.9% in the Central and South America market.

• FOCUS ON GENERATING QUALITATIVE AND QUANTITATIVE GROWTH to enlarge control in the premium market as well as in the emerging markets.
• STRENGTHEN MARKET SUPREMACY AND INCREASE BRAND VALUE by making a high quality and customer oriented products which meets consumer's expectations and by adopting holistic marketing strategy in its place of individual marketing strategy.
• BUILD STRONG CUSTOMER RELATIONSHIPS by providing training to the employees on how to deal with the customer in order to gain customer loyalty.
• EXPAND THE SMARTPHONE CONCEPT by developing new multi-functional products that provides more functionality to users.
• Developing brand image and preference

PRODUCT PRICE PLACE PROMOTION by lowering than most models such as Sony or Apple .this pricing strategy proven to be useful because in other countries they are seen as expensive products and Samsung is not which gives them a leverage in sales.

Cited Sources:

http://www.samsung.com/us/news/22927
http://www.samsung.com/us/news/search/topic/environmentalnews?page=3