Consumers go through several steps before purchasing products or services.
The first step is recognition which is very important because it leads consumers to buy products or services.
The second step of consumer decision making is information gathering and searching. When an individual recognizes his or her need for a particular products or services he tries to gather as much information as he can. People can get information through several sources which are personal, commercial, public and experiential sources. You can also get information through advertisements, sales people, newspaper, radio, magazine and television. For these reasons, Samsung spends their one of the majority budget in advertisement on television, radio, newspaper, magazine and so on. You can find the advertisement of Samsung Galaxy S5 every where and thus you can learn about the products of Samsung Galaxy S5 easily. Good warranty is one of Samsung key of success. Once you get a good warranty service, you will think the company in positive way. And it reminds you the product of company when you decide to buy a new product.
The first step is recognition which is very important because it leads consumers to buy products or services.
The second step of consumer decision making is information gathering and searching. When an individual recognizes his or her need for a particular products or services he tries to gather as much information as he can. People can get information through several sources which are personal, commercial, public and experiential sources. You can also get information through advertisements, sales people, newspaper, radio, magazine and television. For these reasons, Samsung spends their one of the majority budget in advertisement on television, radio, newspaper, magazine and so on. You can find the advertisement of Samsung Galaxy S5 every where and thus you can learn about the products of Samsung Galaxy S5 easily. Good warranty is one of Samsung key of success. Once you get a good warranty service, you will think the company in positive way. And it reminds you the product of company when you decide to buy a new product.
After gathering the information, an individual may think about before purchasing products. There are several major smart phone companies such as Apple, Samsung, and HTC satisfying needs consumers. Samsung invests a lot of money in designing department and advertisement to attract young people in order to give the company an advantage over those strong competitors.
The final step is that customers finally purchases the product. This process is followed by post purchase evaluation which is customer’s analysis whether the product was useful to him or not, whether the product fulfilled his need or not. Products of Samsung are evaluated positively by consumers. In addition, many existing buyers of Samsung Galaxy S5 show high repurchase intention because of good experience with previous products of the company.
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