The Samsung store is located in SoHo, one of New York City’s most busiest neighborhoods, the Galaxy Studio is a multi-level interactive experience featuring Samsung’s latest portfolio of mobile devices, including the new Galaxy S5 – 2014 Edition and Galaxy Note.Samsung did an excellent job making this place a fun hang out spot.Inside is great. There is a 3d printing station to make your little design trinkets for your keys, a camera gift maker that is just awesome. They have a tote making station and best of all a food area for small foods that is all free, also they have a kid zone. Kid friendly is a big yes yes for many people. This allows interaction with the products Samsung wants to promote in a fun way. Swung by on a night where they were making customized hand held mirrors and from what I understand, programming changes happen on a regular basis which include other customizable projects like t-shirts, tote bags, etc. This motivates people to come back and to earn visitor "points" on a personalized card you receive when you first arrive to the store. Some of the technology was a bit difficult to grasp for those not familiar with Samsung products but was cool to check out nonetheless. The employees will tell you what the space is about. It's essentially a studio devoted to educating consumers with one-on-one demos for Samsung's products. You can design personalized swag items, free of charge, and rent out Samsung phones. Free espresso and pastries, plenty of time to experience the entire Samsung Galaxy and Gear line. Friendly and knowledgeable staff too. 
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