Since its founding in 1938 Samsung has maintained
their mission statement; " We will devote our human resources and
technology to create superior products and services, thereby contributing to a
better global society". In my opinion, this mission statement represents
the company's growth into a giant competitor in the global consumer market. As a world leader in technology, Samsung is
advancing in product development and contributions to the global society.
Recently, Samsung stated their new corporate vision.; they pledged to
"become the lifetime companion to protect clients' values and prosper
together". In their new vision, Samsung also plans to change all their
systems and processes to become more customer-oriented and deliver the best
product and services to the world.
Vision 2020
As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspire the World, Create the Future."
This new vision reflects Samsung Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: “New Technology,” “Innovative Products,” and “Creative Solutions.” -- and to promoting new value for Samsung's core networks -- Industry, Partners, and Employees. Through these efforts, Samsung hopes to contribute to a better world and a richer experience for all.
As part of this vision, Samsung has mapped out a specific plan of reaching $400 billion in revenue and becoming one of the world’s top five brands by 2020. To this end, Samsung has also established three strategic approaches in its management: “Creativity,” “Partnership,” and “Talent.”
Samsung is excited about the future. As we build on our previous accomplishments, we look forward to exploring new territories, including health, medicine, and biotechnology. Samsung is committed to being a creative leader in new markets and becoming a truly No. 1 business going forward.
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