Friday, October 31, 2014

Ch.16 - Advertising, Public Relations and Sales Promotion

Samsung uses product advertising to help increase their sales. Samsung promote their products  by television commercials, advertising on the trains, billboards, online, and ads in the movie theaters.
 Samsung developed a way to make their product a little bit better and interactive than their competitors, one of these upgrades include them teaming up with a global health service company called Cigna to put out a new application called S Health.The purpose of this is to focus on delivering health-related tips and articles to people with Galaxy phones  and connecting them with caregivers, doctors and hospitals to improve health and wellness worldwide.They release the application on the Galaxy Note 3 as  being apart of the smart phone market. For sales promotions Samsung and the mobile communications company may organize a limited time plan for consumers where they can pay a really low price or sometimes even nothing for the phone up front but they have to pay a certain amount that is added to their bill, which is a smart way to get rid of merchandise quickly.


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