One of the promotional events is called "Samsung Sense Academic Festival" which is lasted for more than 10 years. The company sells electronic products such as desktop, laptop, MP3 and electronic dictionary as well which are well designed for students. The reason why Samsung Corporation is holding such a promotional event for students is that students are main customers of their products themselves and the company can hold life-long loyal customers by offering them the point of entry which makes customers very loyal. For example of offering point of entry, a sanitary pad company offer free sanitary pads for female who have first experience of their menstruation and some diaper companies offer free diaper for a certain period to those who birth first baby. In this case, the customers who experienced the offer cannot easily change their products. Students usually change their phone or computer usually in every 2-3 years thus owning loyal customers is very important.
Samsung also holds graduation and admission events for students to have various opportunities such as providing students free cyber lecture, fancy diary or additional batteries when they buy a new cell phone or laptop and the company also giving scholarships or travel gift cards by casting lots. These events reduce customers' burden a lot. For example, I also experienced such reducing burden when I recently bought a new Galaxy S5 and got many free attributes such as free charger cord, usb, and memory chips and it made me a loyal customer of Samsung.
Also traditional personal selling is a method that is use to persuade a buyer to purchase a product or service and Samsung uses this method to sell their Galaxy products because they come out with new Galaxy products every year, so they are consistently persuading customers to buy their latest product.
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