Ch.11 - Developing and Managing Products

According to the Samsung.com, Samsung is inspired by nature. The company regards beauty, efficiency, technology and convenience as very important in order to design their products.Samsung thinks innovative and reasonable design. No matter how good function the electronic devices have, the convenient use of users is the most important. Samsung design their products emotionally based on the products of users.  

          Samsung also pursue design that includes their spirit. It which means that Samsung design their product by their own image so that their products can be recognized at far distance.

more than 40,000 of their employees engage in research and development in order to discover the next generation of powerhouse products. Samsung plans to spend about 9.3 billion a year on research and development, compared to Apple's 2 billion. Spending this much money, Samsung has a much greater chance of being the forerunner in innovation

Samsung controls 100,542 patents worldwide; 4,551 registered in the U.S. 

Ch.12 - Services and Nonprofit Organization Marketing

                 In 2012, Samsung  launched a program of organizational reform that

addresses the changing global IT landscape. As a top priority of the organizational reform,

Samsung management structures in each business area. Samsung’s new organizational structure reflects the company’s refocused emphasis

on three key business sectors: Consumer Electronics (CE), IT & Mobile Communications (IM),

and Device Solutions (DS). These reforms will help Samsung improve upon its history of operational

excellence, allowing for increased growth opportunities and continued industry-leading innovation

              Also, Samsung  believes that its efficacy and success relies on its ability to create new business,

products, and technology. As a result, the company places a heavy emphasis on future investments

and patents. Samsung also believes in the power of constructive failures, recognizing

that challenges often for strategic problem solving and innovation within the

global marketplace. The company regards every challenge regardless of size as an opportunity

for knowledge building and growth. Through constant problem solving and creative technological

innovations, Samsung  is committed to creating a more sustainable future for the entire

global community.

 

 

    









 

 

Ch. 10 - Product Concepts

Samsung  products can be considered as shopping products, because it is more expensive than convenience product and there are fewer stores. Samsung products are usually more expensive than other electronic products. Even though Samsung sells expensive products, people can afford to have the products. Samsung offers a good warranty for their customers and produces products in a high quality. Samsung regards the satisfaction of customers as the most important factor in order to be success in their business. The company spends a lot of money to invest for designing products and making super high quality products.

As a growing company, Samsung focuses highly on products and concept creation . They have three teams within the company that focus on this specifically .They are broken into divisions called Product Management, Product Planning, and Concept Creation . The Product Management division focuses on creating products with quality and delivering them on time . The Product Planning division focuses on products within their earliest phases while Concept Creation creates products for the future.

As an electronics company, Samsung creates mostly shopping products. A shopping product is a product in which a consumer will spend time gathering information about price, quality, before making a decision to buy. Samsung also creates convenience products, which are consumed on a regular basis, and purchased frequently.

 

 

Ch.17 - Selling and Sales Management

         One of the promotional events is called "Samsung Sense Academic Festival" which is lasted for more than 10 years. The company sells electronic products such as desktop, laptop, MP3 and electronic dictionary as well which are well designed for students. The reason why Samsung  Corporation is holding such a promotional event for students is that students are main customers of their products themselves and the company can hold life-long loyal customers by offering them the point of entry which makes customers very loyal. For example of offering point of entry, a sanitary pad company offer free sanitary pads for female who have first experience of their menstruation and some diaper companies offer free diaper for a certain period to those who birth first baby. In this case, the customers who experienced the offer cannot easily change their products. Students usually change their phone or computer usually in every 2-3 years thus owning loyal customers is very important.

 

    Samsung also holds graduation and admission events for students to have various opportunities such as providing students free cyber lecture, fancy diary or additional batteries when they buy a new cell phone or laptop and the company also giving scholarships or travel gift cards by casting lots. These events reduce customers' burden a lot. For example, I also experienced such reducing burden when I recently bought a new Galaxy S5 and got many free attributes such as free charger cord, usb, and memory chips and it made me a loyal customer of Samsung. 

       Also traditional personal selling is a method that is use to persuade a buyer to purchase a product or service and Samsung uses this method to sell their Galaxy products because they come out with  new Galaxy products every year, so they are consistently persuading customers to buy their latest product.