According to the Samsung.com, Samsung is inspired by nature. The company regards beauty, efficiency, technology and convenience as very important in order to design their products.Samsung thinks innovative and reasonable design. No matter how good function the electronic devices have, the convenient use of users is the most important. Samsung design their products emotionally based on the products of users.
Samsung also pursue design that includes their spirit. It which means that Samsung design their product by their own image so that their products can be recognized at far distance.
more than 40,000 of their employees engage in research and development in order to discover the next generation of powerhouse products. Samsung plans to spend about 9.3 billion a year on research and development, compared to Apple's 2 billion. Spending this much money, Samsung has a much greater chance of being the forerunner in innovation
Samsung controls 100,542 patents worldwide; 4,551 registered in the U.S.
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