Ch. 10 - Product Concepts

Samsung  products can be considered as shopping products, because it is more expensive than convenience product and there are fewer stores. Samsung products are usually more expensive than other electronic products. Even though Samsung sells expensive products, people can afford to have the products. Samsung offers a good warranty for their customers and produces products in a high quality. Samsung regards the satisfaction of customers as the most important factor in order to be success in their business. The company spends a lot of money to invest for designing products and making super high quality products.

As a growing company, Samsung focuses highly on products and concept creation . They have three teams within the company that focus on this specifically .They are broken into divisions called Product Management, Product Planning, and Concept Creation . The Product Management division focuses on creating products with quality and delivering them on time . The Product Planning division focuses on products within their earliest phases while Concept Creation creates products for the future.

As an electronics company, Samsung creates mostly shopping products. A shopping product is a product in which a consumer will spend time gathering information about price, quality, before making a decision to buy. Samsung also creates convenience products, which are consumed on a regular basis, and purchased frequently.